Leadership Style Is Important For Organizational Goals

Leadership style helps a leader view leaderships in a certain way and perform it in order to accomplish her goals. Leadership induces a group to pursue objectives held by the leader or shared by the leader and his followers. Leadership style is the way in which that process is carried out. Leaders styles incorporate their relationship to others within and outside the organization and how they view themselves and their position. The leadership style defines an organization. It is important for organizational goals, philosophy and mission to align with its leader’s style that must be consistent with organizational goals and philosophy. On Myers Briggs personality test I was identified as an architect or INTJ (introvert, intuitive, thinking, and judging) with only 0.8% women belonging under this category. INTJ personality type leader is strategically capable, imaginative yet decisive, ambitious yet private, incredibly curious, and use his energy effectively. INTJ personality leader is quick, imaginative and strategic mind; high self-confidence; independent and decisive; hard working and determined; open-minded; and jacks-of-all-trades. I relate my personality type INTJ’s adjectives to a large extent. Some of the weaknesses of INTJ personality are being arrogant; judgmental; overly analytical; and dislike highly structured environments. I do not see myself as arrogant, although, I have a great confidence with respect to my understanding on an issue, especially when I haveShow MoreRelatedLeadership: Discussion Questions684 Words   |  3 PagesLeadership: 1. Define leadership and explain its importance for organizations. Leadership is one of the most important and commonly discusses issues and topic in relation to organizational success. Actually, the strength and success of an organization is directly proportional to the strength and success of its leaders. Based on a summary of all ideas regarding this topic, Daft Marcic (2012) define leadership as the use of influence among people in order to achieve goals (p.371). Since influenceRead MoreConcept Of An Advancing Leadership Style1660 Words   |  7 Pagesconcept of an Advancing Leadership Style. I will identify the characteristics of a leader, and the external and internal environments that would play a part in any leadership style. Additionally, I will demonstrate how this leadership model assists in moving the organization forward in the direction of the mission or goal and assist in defining the organizational culture. Finally, I will show how this model is useful to the leader and followers by comparing other leadership models and their effe ctsRead MoreLeadership Styles And Philosophies Of Leadership Essay1434 Words   |  6 PagesLeadership and You Leaders play a crucial role in the society and organizations, especially with regards to helping the organization achieve its objectives and purposes. These individuals use varying approaches to leadership that inform their practices in motivating organizational members towards the accomplishment of common objectives. Through their practices, leaders not only influence the behaviors of their followers or subordinates but also help in shaping organizational culture. The useRead MoreCitigroup : A Leading Multinational Investment Banking And Financial Services Corporation1653 Words   |  7 Pagesthe CCB West Texas market, my responsibilities include managing three virtual teams of five client service representatives and meeting the stated goals for the department. How well these teams perform will be a direct reflection of how effectively my leadership skills will influence our organizational culture. Empowering Leadership and Organizational Culture The expectations for today’s workforce are as diverse as the workforce itself. With changes in workplace trends driven by new technology andRead MoreLeadeship Styles and Theories1659 Words   |  7 PagesLeadership Styles and Theories Introduction Leadership effectiveness is always challenging for any organizational leader. Especially with the fast paced global market that is constantly changing and requiring the organization and its leaders to adapt quickly in order to remain effective. Therefore, developing the right style becomes an important role in the ability and the effectiveness of a leader and his team. Knowing the different leadership styles, will enable leaders to choose the rightRead MoreImportance Organizational Leadership Has on Companies Today1657 Words   |  7 PagesAfter reading an article about organizational leadership, I was more enlightened on the value and importance organizational leadership has on companies today. The article discussed the significance of organizational leadership and how leaders can motivate their followers to accomplish corporate objectives and help them realize their full potential. 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The strategic literature highlights leadership style as an especially important influence on organizational innovation (Ga rcia-Morales, Jimenez-Barrionuevo, Gutierrez-Gutierrez, 2012). Contingency Theory Contingency theories are based upon the current leadership situation and are subject to change depending on the goal to be achieved (Waters, 2013). In contingency theory, the effectiveness of the leadership style depends upon the taskRead MoreLeaders And Their Organizational Influence1577 Words   |  7 PagesAND THEIR ORGANIZATIONAL INFLUENCE According to Manktelow (2014), leadership styles refer to the frameworks that describe the main ways people lead. It is in a person’s best interest to study these leadership styles and use this knowledge to develop their own style of leadership. There are five main types of leadership styles and leaders tend to fall into one of them. This paper will look at three different leadership styles and famous leaders who are known for those leadership styles. This paperRead MoreEffective Management Practices in Community Service Organizations1686 Words   |  7 Pagesexamines the ways in which organizational processes, leadership, program management, financing, and community involvement can positively impact an organization. Organizational Processes Effectively managing a community service organization requires careful planning and management. In doing so, organizations need to provide a clear mission and implement their strategies effectively. The following section reviews the effective methods of governance and organizational planning required in the effective

The 1st Punic War

One of the problems with writing ancient history is that much of the data  just isnt available any longer. The evidence for early Roman history is notoriously problematic. Roman historians developed extensive narratives, preserved most fully for us in two histories written in the late ï ¬ rst century bc, by Livy and by Dionysius of Halicarnassus (the latter in Greek, and fully extant only for the period down to 443 bc). However, Roman historical writing only began in the late third century bc, and it is clear that the early accounts were greatly elaborated by later writers. For the period of the kings, most of what we are told is legend or imaginative reconstruction.Warfare and the Army in Early Rome,—A Companion to the Roman Army Eyewitnesses are in particularly short supply. Even second-hand accounts can be hard to come by, so its significant that in their A History of Rome, historians M. Cary and H.H. Scullard say that unlike earlier periods of Rome, the history of the period of the First Punic War comes from annalists who had contact with actual eye-witnesses. Rome and Carthage fought the Punic Wars during the span of years from 264 to 146 B.C. With both sides well-matched, the first two wars dragged on and on; eventual victory went, not to the winner of a decisive battle, but to the side with the greatest stamina. The Third Punic War was something else entirely. Carthage and Rome In 509 B.C. Carthage and Rome signed a friendship treaty. In 306, by which time the Romans had conquered almost the entire Italian peninsula, the two powers reciprocally recognized a Roman sphere of influence over Italy and a Carthaginian one over Sicily. But Italy was determined to secure dominance over all of Magna Graecia (the areas settled by Greeks in and around Italy), even if it meant interfering with the dominance of Carthage in Sicily. The First Punic Wars Begin Turmoil in Messana, Sicily, provided the opportunity the Romans were looking for. Mamertine mercenaries controlled Messana, so when Hiero, tyrant of Syracuse, attacked the Mamertines, the Mamertines asked the Phoenicians for help. They obliged and sent in a Carthaginian garrison. Then, having second thoughts about the Carthaginian military presence, the Mamertines turned to the Romans for help. The Romans sent in an expeditionary force, small, but sufficient to send the Phoenician garrison back to Carthage. Carthage responded by sending in a larger force, to which the Romans responded with a full consular army. In 262 B.C. Rome won many small victories, giving it control over almost the entire island. But the Romans needed control of the sea for final victory and Carthage was a naval power. The First Punic War  Concludes With both sides balanced, the war between Rome and Carthage continued for 20 more years until the war-weary Phoenicians just gave up in 241. According to J.F. Lazenby, author of The First Punic War, To Rome, wars ended when the Republic dictated its terms to a defeated enemy; to Carthage, wars ended with a negotiated settlement. At the end of the First Punic War, Rome won a new province, Sicily, and began to look further. (This made the Romans empire builders.) Carthage, on the other hand, had to compensate Rome for its heavy losses. Although the tribute was steep, it didnt keep Carthage from continuing as a world-class trading power. Source Frank Smitha The Rise of Rome

Cafe Marketing Plan - 4008 Words

Executive Summary The purpose of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals detailed in the Andes Cafà © and Art Lounge business plan a success. The Andes Cafà © will be unlike other cafes in that it will set out to introduce customers to the different flavors and aromas of South American foods in a casual non threatening environment. Furthermore, in a competitive market like the restaurant industry Andes Cafà © hopes to set itself apart by reaching out to those foodies with a curious and discerning palate without the high prices. .It will also introduce some of the arts and sounds that make the various countries in South America unique Marketing will play a vital role in the success†¦show more content†¦Business people are talking about their business lunches and how enjoyable it is to meet there before and after business meetings. South Americans are enjoying and agree that the food and art are authentic and remind them of being back at home. Market Growth The market for the food Andes cafà © will offer is growing rapidly. The cafe hasnt come to this area yet. Large cities that cater to large numbers of travelling business people and tourists have not offered this kind of food. Business people will be able to use the cafe to take clients to and to network with area business professionals. Students will use this cafà © as meeting place where they can eat and enjoy a nice evening. The local South Americans in the area will frequent this cafà © because it reminds them of home and provides authentic food. The student population continues to grow as the University maintains a prestigious reputation. These students tend to have money and an interest in up-scale or trendy places to eat. Business in the downtown area is always ongoing and will provide a steady flow of customers. SWOT Analysis The SWOT analysis provides us with an opportunity to examine the internal strengths and weaknesses. It also allows us to examine the opportunities presented as well as potential threats. The Andes Cafà © has a valuable inventory of strengths that will help it succeed. These strengths include: a knowledgeable and friendly staff, excellent food, a mixture of culture from various SouthShow MoreRelatedCafe Nero Marketing Plan6124 Words   |  25 Pages Overview†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 4 Marketing Audit†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.Page 5 PEST Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 5 Market Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..Page 8 Micro Environment †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 10 Internal Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....Page 12 SWOT Analysis..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Page 13 Assumptions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦..Page 14 Marketing Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Page 15 StrategyRead MoreMarketing Plan - Cafe988 Words   |  4 PagesAssignment #5 – MKT 500 Marketing Management 1. Introduction The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals for a planned discount internet cafà ©. Cafà © Loco, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Cafà © Loco is the answer to an increasing demand. The public wants a place to enjoy delicious coffee products, at discount prices; aRead More Marketing Plan for Internet Cafes In India Essay5701 Words   |  23 PagesMarketing Plan for Internet Cafes In India Executive Summary The goal of this marketing plan is to outline the strategies, tactics, and programs that will make the sales goals outlined in this Internet Cafe business plan a reality in the year 2003 in few states in India. This plan is for Indian Markets only. Internet Cafe, unlike a typical cafe, provides a unique forum for communication and entertainment through the medium of the Internet. Internet Cafe is the answer to an increasingRead MoreMarketing Plan for Slice Bakery and Cafe766 Words   |  3 Pages5.0 Product Offering Slice Bakery and Cafà © will describe a number of scrumptious baked goods. 5.1.1 Product/Service Description Slice Bakery and Cafà © offers several tasty, natural wholesome baked sweets, such as croissants, muffins, cakes, cupcakes, donuts, and pies in a fast, dinnertime bakery and cafà © that is nearby in a metropolitan area with a great staffs surrounded with excellent customer service and friendly environment. Customers can buy sweets by dine-in or carry out. 5.1.2 Product/ServiceRead MoreMarketing Plan For The Simulation Biz Cafe1277 Words   |  6 PagesIntroduction The purpose of this paper is assessing my strategy and decisions in the simulation Biz Cafà ©. Then, I will give my results and explain how I got there. However, there were many factors involved creating these results. In this simulation, everything was left up to me to decide how to run my new coffee shop. There were big decisions at the beginning you had to make to create the overall theme of your business. Then, I was to hire employees, buy goods, and act on specials decisions or reactRead MoreFuture Benefits And Market Segmentation Strategies3681 Words   |  15 PagesFishtale is a cafe in Warrnambool that has created a unique concept comprising of food products. The plan that follows explains the future benefits and market segmentation strategies. The detailed marketing proposal provides a clear recommendation of increasing sales and enhance cafe’s growth. By utilising this approach the cafe will be able to find a success spot in the market for quality foods and servic es.. The overall purpose of this marketing plan is ensure the sustainability of the cafe and increaseRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesPanera Bread Company is the widely acclaimed bakery/cafà ©, which operates in the fast casual food restaurant industry. It was originally founded in 1981 by Louis Kane and Ron Schaich, as Au Bon Pain Company with several chains. In 1993, Au Bon Pain Company purchased Saint Louis Bread Company, which is located in St. Louis Area. In 1999, the founders sold Au Bon Pain Company and renamed it as Panera Bread. Currently, the company owns 1,845 franchise stores in 45 states in United States and in OntarioRead MoreMarketing Pl Subway Marketing Strategy1042 Words   |  5 PagesSummary The marketing plan bonds with the overall financial and business plan. This plan contents a strategy for success, and breaks it down into coherent, actionable components that will aid The Sub Shop to implement marketing activities to obtain a return on investment. The following areas will help explain, how the company organise differentiation from the competition, and define the strategy that will drive its business forward. The aim of the marketing plan is to evaluate Subway marketing strategiesRead MoreEssentials Of Advertising Strategy ( Eas )934 Words   |  4 Pagesnatural, organic cafe with elegance. Pret managed to diversify themselves using sophisticated texture, even though they understood that the color red was highly polarized amongst many fast food companies. Their logos incorporates a classy, clean, and cut edge font. The symbol of the star is used to demonstrate their excellence in the fast food industry and the circle around it is used to promote the community of being a Pret A Manger consumer. Pret continues to use this simple marketing technique toRead MoreMccafe Marketing Plan7083 Words   |  29 PagesMcCafà © Marketing Plan By Mikail M Gasanov Mikail Gasanov 7 February 2012 BBA Marketing Planning, Group A McCafà © marketing plan Executive summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.2 Current marketing situation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 SWOT analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..7 Segmentation, targeting, and positioning†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10

Strategy Management free essay sample

Since the end of XX century a lot of IT manufacturing companies appeared in the Global market, but not all of them managed to find and even less of them to sustain its competitive advantages. HTC Corp. s one of the companies of that period who successfully transformed its business from Original Design Manufacturer (ODM) producing complete products to famous brand-name companies into Original Brand Manufacturer (OBM) making its own product under its own brand. On its way into successful OBM transformation the company faced a lot of obstacles concerning its Boards of directors’ strategy and vision of company’s future. However, despite the fact that company has become famous recognizable brand, it has been facing a lot of issues concerning stiff competition, supply chain management, product line, finance and strategic partnership. The paper aims to define and justify strategic issues HTC Corp. encountered applying relevant theories and techniques from Strategic management and to recommend solutions for those issues. 1. HTC’s strategic issues evaluation HTC Corp. was founded in 1997 by Cher Wang and HT Cho as an Original design manufacturer company. Being excellent in design and engineering under HT Cho management it was very successful in ODM market producing laptops for HP, pocket PCs for Compaq and Palm and smartphones for branded handset companies and service providers T-Mobile, British Telecom, Orange and Vodafone (Yoffie Kim, 2009). Having already earned reputation as a reliable manufacturer, in 2006 HTC made decision to promote its own brand. At that moment most people in the board were ambiguous about this decision (Yoffie Kim, 2009). However, by the end of 2009 the company eventually quitted the traditional ODM business. New OBM business required from company management extremely important decisions concerning its old ODM business partners (Yoffie Kim, 2009). Changing direction from ODM business to own brand development involved rethinking its organizational structure, financial costs and marketing strategy in order to enter the global market (Tushman Herman, 2012). This implies the following strategic issues: organizational structure, financial, marketing and globalization issues. At the moment when the company made decision to enter smartphone market, the most companies had been at a growth stage of its lifecycle. Big manufacturers as Nokia, RIM, Samsung, LG, Sony-Ericsson and Motorola had already been fighting for the market share. Furthermore, each of them had competitive advantages over HTC in terms of cost advantage due to economies of scale (Samsung) and patents (Nokia). As a result, HTC had the following strategic issues: Competition, Partnership, Globalization, Marketing strategy, Operations. Although the mobile phone market was highly competitive, emergence of smartphone devices brought the biggest changes in the competitive environment on a global scale (Euromonitor International, 2011). It gave chance to HTC to gain advantage over incumbent market leaders Motorola, Nokia and RIM. However, along with HTC other players entered the market. In 2007 Apple introduced its powerful and innovative smartphone, LG and Samsung were quick enough to innovate as well not to lose its share of the market. Each of these manufacturers has its competitive advantage. Which are: -economies of scale for Samsung -hardware and software design for Apple -business customer orientation for RIM Looking at the financial statements of the previous years can be seen that despite of increasing in total revenue from NT$152,353. 20 in 2008 to NT$465,794. 80 in 2011 the operation profit margin had decreased from 19. % in 2008 to 14. 7% in 2011. It tells about poor efficiency of company’s operations. Figure 1 HTC Total Revenues (based on Appendix A) Figure 2 HTC Operational profit margin (based on Appendix A) Moreover, today widely held smartphones of different manufacturers have similar set of functions, design, quality with few distinctive features. Consequently, smartphone market today has a tendency to perfect or monopolistic competition. Therefore, the paper will be focused on a competition issue considering it as a core issue ? 2. Models and frameworks HTC corp. gained amazing success in a very short time. However, as long as the mobile phone market grows, technology changes and product lifecycles are getting shorter, competition will be the issue the companies in the market. 2. 1SWOT analysis Strengths RD and innovations Partnership with Microsoft and Google Opportunities Emerging markets in South America and Africa 4G technology and Cloud computing Weaknesses Weak brand image Dependence on third party providersThreats Competitor’s breakthroughs Drop in smartphone prices Table 1 SWOT analysis 2. 2External analysis The global market of mobile phones increased significantly and became mature. Whereupon growth shifted to developing markets. The shift of growth to less affluent markets accelerated unit price erosion commonly associated with product diffusion. Global average unit price fell from US$170 in 2002 to US$86 in 2010 representing an almost 50% drop (Euromonitor International, 2011). Figure 3 Mobile Phones: Biggest markets by volume (sourced from Euromonitor International) The shift of sales to emerging markets drove to growth in low-cost manufacturers. This has had a positive impact primarily on Chinese manufacturers who account for a majority of private label brand manufacturing contracts. The commoditisation of mobile phones was largely responsible for driving growth of low-cost private label brands. This may cause emergence of new entrance, especially from Chinese ODM market. Last few years Asia-Pacific markets had a significant rise largely due to growth in China and India. According to Euromonitor International (2011) the growth will continue reaching 3 billion subscribers by 2015. Figure 4 Mobile phone subscribers (sourced from Euromonitor International) Porter’s five forces analysis To make a qualitative evaluation of a company’s strategic position Porter’s 5 forces framework will be applied. Figure 5 Porters 5 forces model (source: author) Detailed analysis of each of Porter’s 5 forces is shown in Appendix 4. As it can be seen from the figure summary of competitive forces is more high than moderate. Therefore industry considered to be competitive. 2. 3Internal analysis Resource-based view approach Prahalad and Hamel (1990) state that in order acquire and sustain competitive advantage the company should consider its internal factors which are resources, capabilities and competences. To understand what constitutes HTC’s core competencies and distinctive capabilities internal analysis has been conducted. According (Stonehouse, et al. , 2004) four broad areas should be considered in internal analysis. Figure 6 Internal analysis (sourced from Stonehouse) Makadok (2001) defines capability as â€Å"a special type of resource, specifically an organizationally embedded non-transferable firm-specific resource whose purpose is to improve the productivity of the other resources possessed by the firm†. Whereas Amit and Schoemaker (1993) state that â€Å"resources are stocks of available factors that are owned or controlled by the organization, and capabilities are an organization’s capacity to deploy resources†. Tangible resources FinancialCapital NT$8,520,521,700 (USD 290,234,500) (Anon. , 2012) PhysicalEquipment, building, RD centres and principal subsidiaries TechnologicalPatents for data transmission in wireless devices that allow faster download in 4G LTE networks (Decker, 2012) Human resources16,746 employees (Anon. , 2012) Intangible resources Human? Experience and capabilities of employees ?Culture – Mix of eastern hard-working, flexible, risk-taking, strategic thinking with western marketing excellence and out-of-the-box thinking ? Managerial skills Innovation and creativity? Technical and scientific skills ? RD capabilities ?HTC Sense Innovative functions (Android OS add-on) Reputation? Brand name ?Reputation with customers for quality and reliability ?Strategic partnership with Microsoft and Android Table 2 Resource-Based View approach VRIO framework According to Collins and Montgomery (2008) those resources create value which are situated in the interplay of three market forces – Demand, Scarcity and Appropriability. Figure 7 Sourced from Collins and Montgomery (2008) To determine which of resources and capabilities of the firm considered being a competitive advantage, VRIO analysis should be applied. According to VRIO framework to each of the resources four question should be asked. 1. The question of value: Does a resource enable a firm to exploit an environmental opportunity, and/or neutralize an environmental threat? 2. The Question of Rarity: Is a resource currently controlled by only a small number of competing firms? [are the resources used to make the products/services or the products/services themselves rare? ] 3. The Question of Imitability: do firms without a resource face a cost disadvantage in obtaining or developing it? [is what a firm is doing difficult to imitate? ] 4. The Question of Organization: Are a firm’s other policies and procedures organized to support the exploitation of its valuable, rare, and costly-to-imitate resources? † Total summation of HTC’s resources and capabilities gives a company competitive advantage. However, due to highly competitive environment of smartphone market most of its resources are at the same level comparing with competitors. The only resource which can benefit in HTC’s sustainable competitive advantage is its software add-on to Android OS – HTC Sense. Therefore in order to sustain its competitive advantage in the rivalry HTC should further develop this feature. A graphic presentation of VRIO is shown in Appendix E. ? 3. Conclusion and recommendations Having applied analytical tools to examine internal and external environments of the company it can be said that Competition is the critical issue in HTC Corp. Porter’s 5 forces confirmed high competitive environment in the smartphone industry. Looking at financial statements and annual reports of the company (Appendices A and B) one can see that average per unit cost declined from NT$6,300 in 2008 to NT$5,653 in 2011. Figure 8 Average per unit costs (based on Appendix B) From the Figure 8 can be concluded that company followed Cost leadership strategy in Porter’s Generic strategies. Competing with Samsung HTC introduced 14 new mobile phone models in Taiwan alone (Chiang, 2012). Using one wave of new devices after another to wage a global battle, the biggest hurdles HTC has faced are branding and gross margin. Furthermore, consumers got confused about models of HTC. Emphasis on customization generated number of new models and a wide range of design specs. At the same time, customization reduced the number of common components used among the devices, increasing the average per unit cost. Taking into consideration that producing different models is not efficient, HTC should focus on narrowing its product line and increasing quality and at the same time decreasing average per unit cost. In this way the company will achieve economies of scale. From the point of view of Porter’s Generic strategies, HTC should follow Differentiation strategy paying more attention to promoting its Brand.