Nestle SWOT analysis Essay

SWOT is an acronym for the internal Strengths and Weaknesses of a firm and the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely used proficiency through which managers create a quick overview of a companys strategic situation. The technique is based on the assumption that an effective strategy derives from a sound fit between a firms internal resources (strengths and weaknesses) and its external situation (opportunities and threats). A good fit maximizes a firms strengths and opportunities and minimizes its weaknesses and threats. Accurately applied, this simple assumption has powerful implications for the design of a successful strategy.NestleNestl is the largest food and beverage company in the world. The groups products allow in beverages, milk based products, ice creams, prepared dishes, and pharmaceutical products. Nestl primarily operates in Europe, the Americas, Asia, Oceania and Africa. The group is headquartered in Vevey, Switzerland and e mploys 283,000 people.Nestle SWOT Analysis Strengths, Weaknesses, Opportunities and Threats (SWOT) Location of Factor suit OF FACTORFavorable Internal Strengths Unfavorable Weaknesses Ability to leverageIncreasing strong brand name to instances of product generate sales recalls hampering Ability to custom-make brand equity products to the local market conditionsStrong global operations with diversified revenue baseResearch and development capabilities